Warner Bros. Pacts With Euro VOD Service Viewster

The Swiss-based operator will carry WB's new releases and catalogue titles to users across Europe, the Mid-East and South East Asia.

COLOGNE, Germany -- Warner Bros. has signed a distribution deal with European VOD service Viewster that will see the Swiss-based group put out WB's new releases and catalogue titles on its on-demand service across Europe, the Middle East and into South East Asia.

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The two-part agreement, announced Thursday, will first see Viewster handle Warner rental and digital sell-through titles in Germany-speaking territories in Europe. This will be followed by a rollout in VOD markets in Poland, Russia, Turkey, the UAE, India and other countries in South East Asia. By its own account, Viewster operates VOD services in more than 100 countries and has more than 20 million unique users per month.

The library portion of the deal covers rental and digital sell-through rights on around 1,000 WB titles, of which 250 will go live in the coming months, Viewster said. The VOD group said it plans to link up digital sales with the cloud-based digital locker service Ultraviolet as it is launched in indvidual territories, allowing consumers to watch films they buy on multiple devices.

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Viewster CEO Kai Henniges said his company would be promoting WB's upcoming slate across all devices, including Smart TVs and mobile tablets.