Warner Bros. Streaming Service, DramaFever, Launches Down Under

'Ice Fantasy' Still - Publicity - H 2016

The service kicks off in Australia and NZ with a global simulcast of Chinese drama 'Ice Fantasy.'

Time Warner’s Asian-focused streaming service, DramaFever, is expanding into Australia and New Zealand, launching in those two territories Friday with the exclusive premiere of new epic Chinese TV drama, Ice Fantasy.

The launch Down Under means DramaFever, part of Warner Bros Digital Networks, is now in 25 markets internationally. Warner Bros acquired the service, which started in 2009 as a subscription streaming service for U.S. audiences of Korean dramas, from Japan’s Softbank in February this year. 

Ice Fantasy will simulcast in Australia, New Zealand and the U.S. on DramaFever with English subtitles — and in Latin America with Spanish and Portuguese subtitles — within 24 hours of its original broadcasts on Hunan TV in China, with new episodes released every Sunday, Monday and Tuesday.

The 62-episode series stars Feng Shao Feng (Prince of Lan Ling) and K-pop group f(x) member Victoria Song. It is directed by Ju Jue Liang and features set designs from Academy Award-winning art director Dan Hennah and is based on the best-selling novel City of Fantasy by Guo Jingming. The romance drama follows a bloody battle between the Ice and Fire kingdoms and the next generation of rulers to take the throne.

The series is one of 120 additional titles covering 2,000 episodes of TV from DramaFever’s library, which will be available in Australia and New Zealand. Other new premieres include hit Korean dramas Cheese in the Trap (2016) and Oh My Ghostess (2015), while the library also carries international television shows, movies and concerts.

“DramaFever has established itself as the go-to destination for fans of K-dramas and Asian content in particular, along with additional international programming, and we are excited to be launching in the region with such a strong lineup,” said DramaFever co-founder and president, Suk Park. “Like our fans in the U.S. and Latin America, viewers in Australia and New Zealand won’t be able to get enough of these series once they start, and we are pleased to be in a position to meet this growing demand.”