Warner Bros. TV Group in new partnerships
Branded channels will launch in SeptemberNEW YORK -- Warner Bros. Television Group said Thursday that its content will be distributed through branded channels on Dailymotion, Joost, Sling Media, TiVo and Veoh Networks.
The channels will include TheWB.com, KidsWB.com and other series from the Warner Bros. collection, with exact titles to be revealed later.
The new partners will launch their WB channels in mid-September and will join AOL and Comcast's Fancast and VOD platforms, which also have branded channels. Facebook has an application for TheWB.com, as well.
The WB.com was announced in April and it is a reimagining of the WB TV network, which was shuttered in 2006, and is targeted at a 16-34 demo. It is currently in beta and it presents such old shows from the channel as "Gilmore Girls" and "Smallville" and WBTVG productions that aired on other networks, including "Friends," "The O.C." and "Veronica Mars."
In addition to the two channels, WBTVG and the new partners will launch a Classics WBTV channel, which will feature episodes of "landmark" WB series, and a Sci Fi channel. Exact titles on these channels are still to be determined.
WBTVG and its partners will also will present original shortform content on TheWB.com. Writer-producer Josh Schwartz and director-producer McG have signed to create projects for the destination.
KidsWB.com features a virtual world centering on WB cartoon characters. This was first announced last year under the name T-Works.