Warner Music inks deal for Dutch 'Popstars'
Reaches SBS agreement for audio, video, touring, moreLONDON -- Warner Music Benelux has partnered with European media company SBS Broadcasting on a 360-degree deal covering the winners of music talent show "Popstars," which airs on SBS 6 in the Netherlands.
Warner Music Benelux will be the record label for RED!, the act that won the show on Friday. The agreement with SBS Publishing & Licensing will cover audio and video material, touring, merchandise, sponsorship and brand partnerships.
"This partnership with SBS is a fantastic opportunity for us to be closely involved with some of the most promising local talent," said Martin Jessurun, president of Warner Music Benelux. Our expanded rights relationship with the finalists will enable us to create a diverse array of content and take a holistic approach to developing their long-term popularity."
"Popstars" airs in more than 50 countries and scored ratings of 2 million in the Netherlands.