Warner tops '06 DVD market


Warner Home Video and its distributed labels, including New Line Home Entertainment and HBO Video, again led the home video pack in market share in 2006, according to Home Media Research and studio estimates.

The studio rode theatrical hits like "Harry Potter and the Goblet of Fire," the year's No. 4 seller, to an 18.4% slice of the overall $24.2 billion consumers spent on home video purchases and rentals during the year.

The studio also came out No. 1 in sell-through (19.1%) and rental (17%).

Buena Vista Home Entertainment finished a strong second (16.1%) and also came in at No. 2 in sell-through (18.2%). The studio finished 2006 with the year's three top DVD sellers: "Pirates of the Caribbean: Dead Man's Chest," "Cars" and "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe."

20th Century Fox Home Entertainment came in third overall, with a 15% market share that included four months of distributing MGM product. Fox had a 15.2% share of the sell-through market, thanks to a strong TV-DVD slate and strong theatrical sellers that included "Ice Age: The Meltdown," "Walk the Line" and "X-Men: The Last Stand."

Sony Pictures Home Entertainment finished fourth, capturing 13.2%. The studio also was No. 4 in sell-through, with 12%. The Sony figure includes eight months of distributing MGM product.

Universal Studios Home Entertainment, despite losing DreamWorks to Paramount early in the year, finished at a strong No. 5 with a 12.4% market share. Next came Paramount Home Entertainment, which with a market share of 12.2% hit the $3 billion consumer-spending mark for the first time in studio history.

Minimajor Lionsgate finished the year at 5.2%, while upstart Genius Products came in at 1.4%.