WarnerMedia Names Polly Cochrane Country Manager for U.K. and Ireland

Polly Cochrane, WarnerMedia country manager for U.K. and Ireland
Courtesy of WarnerMedia

Polly Cochrane, WarnerMedia country manager for U.K. and Ireland

She will report to Priya Dogra, who recently became head of WarnerMedia Europe, Middle East and Africa & Asia, excluding China.

WarnerMedia has promoted Polly Cochrane to the role of country manager for the U.K. and Ireland, overseeing all commercial and group marketing activities in the region.

She will report to Priya Dogra, who recently became head of WarnerMedia Europe, Middle East and Africa & Asia, excluding China.

Cochrane has been with WarnerMedia for 11 years and most recently served as executive vp and group marketing director, Warner Bros. U.K. and Ireland, and chief marketing officer, Harry Potter Global Franchise Development.

The news follows the announcement that Josh Berger will step down in December after over 30 years in senior leadership roles at the company.

Said Dogra: “I’m delighted to welcome Polly to my leadership team. Polly brings a strong and inclusive leadership style, combined with a proven innovative approach to driving our beloved brands and franchises. As she takes on this broader set of responsibilities, our business will benefit from her wealth of experience in the U.K. media sector. I’m looking forward to tapping into the fresh thinking she will bring to the table."

Cochrane will be responsible for "the development and execution of WarnerMedia’s strategy in the U.K. and Ireland and will coordinate and optimize all commercial and group marketing activities in the region." This will include theatrical distribution, content licensing, home entertainment, consumer products, as well as advertising sales and affiliate distribution for the WarnerMedia channels. "She will work closely with functional leaders in the U.S. and across Europe," the company said.

"Throughout her tenure at Warner Bros., Cochrane has overseen the development of a best-in-class, integrated marketing function within Warner Bros. U.K., spanning films, TV shows, video games and licensed products, delivering lifecycle marketing campaigns for the company’s world-class properties," WarnerMedia also said.

She joined Warner Bros. in April 2009 as vp and group marketing director, Warner Bros. U.K. She was previously director of marketing at Channel 4. Before that, Cochrane served as head of advertising and promotions for the launch of Channel 5.

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