WarnerMedia Names Vanessa Brookman Head of Kids for Europe

'The Amazing World of Gumball'
Courtesy of WarnerMedia

'The Amazing World of Gumball'

The new role will for the first time bring together "the operational, editorial and creative responsibilities for all kids content and channel brands" in the Europe, Middle East and Africa region.

WarnerMedia on Friday named Vanessa Brookman to the new role of head of kids EMEA, which stands for Europe, the Middle East and Africa.

She will jointly report to Priya Dogra, President, WarnerMedia EMEA & Asia, excluding China, and Tom Ascheim, President, Global Kids, Young Adults and Classics.

Brookman, who has been with WarnerMedia for nearly six years in senior content, brands, digital and creative roles, will assume the newly created position, which "for the first time brings together the operational, editorial and creative responsibilities for all kids content and channel brands in EMEA into a single remit," immeditaley, the company said.

The portfolio includes the Cartoon Network brand, as well as Boomerang, Boing and Cartoonito, as well as associated digital properties. Brookman "will represent and drive EMEA’s interests at the global company level to create and deliver the best content for kids and families, while also developing and executing regional EMEA initiatives across content, branding, programming, marketing compliance, PR, and digital."

She will collaborate closely with Johannes Larcher and Christina Sulebakk and their teams at HBO Max to help build the kids offerings for the streaming service when it launches in the region.

Said Dogra: "Vanessa’s proven track record across every aspect of the kids business, including multi-territory brand management, acquisitions, commissioning and programming, both in the linear and SVOD space, make her exceptionally well-suited to this role. This will be invaluable to our strategies for the ongoing success of our existing channels whilst also shaping the HBO Max kids offering for the EMEA region."

Added Ascheim: "Vanessa exemplifies passionate, innovative and inclusive leadership, and is a genuine fan of great kids content. She brings a strong business acumen honed from her career in different roles across the media industry, coupled with her ability to motivate teams, foster collaboration, and align around a unified vision."