WarnerMedia Taps Hulu, Apple Veteran JP Colaco To Lead Ad Sales

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Jean-Paul “JP” Colaco will oversee ad sales for AT&T's entertainment division, including HBO Max's ad-supported launch in 2021.

WarnerMedia has named  Jean-Paul “JP” Colaco as its new head of advertising sales. One of his first assignments: launching HBO Max's ad-supported offering in 2021.

Colaco will report to Tony Goncalves, head of WarnerMedia’s Commercial businesses, which includes ad sales, distribution, Otter Media, home entertainment and content licensing.

He was most recently at Apple, where he led Apple's search ads business for the Americas, but he also previously worked with WarnerMedia CEO Jason Kilar at both Hulu, where he led the ad sales team, and at Vessel, where he ran ad sales and business development.

"We are in the midst of the next chapter of media transformation and advertising is a critical component to the fabric of the ecosystem," Colaco said in a statement. "We have the opportunity to connect marketing messages to consumers, winning over their hearts and minds, in innovative ways that have never been done before. I am excited to join this talented team and collectively build a customer-centric advertising experience delivering powerful and relevant brand messaging across platforms.”

Kilar has tapped a handful of former colleagues to serve in senior roles at WarnerMedia as he has sought to reshape AT&T's media and entertainment division for a streaming world. In June, former Hulu product chief Richard Tom joined the company. In August WarnerMedia underwent a restructuring which saw a number of senior roles cut.