Warners posts alliance with India's Prasad


Warner Bros. Motion Picture Imaging has entered into a strategic alliance with India-based Prasad.

The teaming will allow both companies to bring their combined skills and strengths in digital postproduction and restoration to clients in Hollywood, India and around the world.

"We have an extensive set of tools for postproduction and restoration that we can apply to our various project, and the Prasad facility can handle standard-def, 2K and 4K and shares our own commitment to excellence," said Chuck Dages, executive vp emerging technology at Warner Bros. Technical Operations. "In addition to bringing our combined skills to each other's projects, the time difference between the two companies will allow us to work on projects 24 hours a day."

Saidd Prasad's Sai Prasad, "This will enable us to add considerable value to both Indian and international projects and, most importantly, Hollywood projects."

The companies intend to transfer content between them on a dedicated line.

Warner Bros. Motion Picture Imaging is located on the Warner Bros. lot in Burbank. Prasad is part of the 50-year-old Prasad Group, which is among the largest postproduction service providers in India.