Warners rebrands New Line Records

Label renamed WaterTower Music; will support all divisions

Warner Bros. Entertainment is rebranding its in-house music label as WaterTower Music, New Line president and COO Toby Emmerich, announced Thursday.

It had been known as New Line Records.

WaterTower will begin operating under its new name immediately, led by Jason Linn, who created the label in 2000 at New Line. Linn, based in Los Angeles, will report to Emmerich and Paul Broucek, president, music, Warner Bros. Pictures.

The rebranding is designed to underscore that the label will support all divisions within Warners.

"The notion of marketing music hand-in-hand with film has always been exciting to us," Emmerich said. "With both divisions now under the same umbrella, the sky is the limit. This is the vision Jason and I shared when we launched the label 10 years ago, and we're thrilled to be given this opportunity to expand within Warner Bros. and serve a multidivisional agenda."

The label recently earned a Grammy nomination for "Harry Potter and the Half-Blood Prince," a Golden Globe nomination for best original score for "The Informant!" and a Broadcast Film Critics nomination for "Sherlock Holmes." Additionally, WaterTower's upcoming soundtrack to "Valentine's Day" will feature Taylor Swift's new song "Today Was a Fairytale," which will be released Feb. 9.