WarnerTV SVOD launches in Poland

First WarnerTV branded service in Central, Eastern Europe

LONDON -- Warner Bros. International Television Distribution is going to the Poles with a video-on-demand service loaded and operated by TVN Group owned Onet.pl.

The deal will take WB programming to Poland and the studio said Tuesday it is also launching its first WarnerTV subscription video-on-demand (SVOD) branded service in Central and Eastern Europe, within the startup Group Onet.pl VOD platform.

The plans were announced by Lukasz Wejchert, vp online, TVN Group & CEO, Onet.pl Group, WBIT president Jeffrey R. Schlesinger and Warner Bros. International Branded Services exec vp business management Malcolm Dudley-Smith.

The Polish pact marks the first launch of the WarnerTV branded service in Central and Eastern Europe, and extends the on-going relationship between TVN Group and WBITD in which TVN's linear TV channels have an existing programming output deal with WBITD.

Viewers in Poland will be able to watch shows including "The Big Bang Theory" and "Gossip Girl" shortly after their U.S. premieres, the companies said.

Also within the VOD platform, television and film fans will be able to subscribe to WarnerTV, a branded service offering around-the-clock, on-demand access to episodes of drama, comedy and sci-fi television series, as well as a slate of more than 300 theatrical motion pictures in the first two years.

Programs on WarnerTV will include "Gilmore Girls," "The O.C.," "Two and a Half Men," "One Tree Hill," "ER" and "Friends," as well as early seasons of "Gossip Girl," "Fringe" and "The Big Bang Theory."

Big screen offerings will include "Harry Potter and the Sorcerer's Stone," "Ocean's Eleven" and "The Lord of the Rings" trilogy.

"We have had a long and successful association with TVN's linear channels in Poland, and we look forward to delivering even more programming to viewers there in new ways as Onet.pl Group launches its video-on-demand service," said Schlesinger.