Watch Rita Ora Dish on Her Adidas Collection
The 24-year-old British singer sat down with Pret-a-Reporter to share the inspiration behind her new Adidas collection. "Designing is one of my dreams — I've always loved fashion."
"I am obsessed with the pop-art movement," Rita Ora told Preta of the inspiration behind her spring 2015 collaboration with Adidas — think Roy Lichtenstein and Andy Warhol meet sporty street style. The collection, available now on adidas.com, will have fans stepping out in graphic-print tracksuits, logo crop tops and funky X-ray bodysuits and sneakers. "I just wanted to be as loud as possible," noted Ora, who used a bold, primary-hued palette and graffiti motifs throughout. "I wanted kids my age — and younger or older — to have something affordable but still feel cool." And, with a price range starting at $35 (a tank with the iconic Trefoil logo) and topping out at $150 (a bustier catsuit with music notes and red lips), Ora's done just that.
Check out the video to see how the Oscars performer turned fashion designer plans to conquer the fashion world ... one sporty-chic catsuit at a time: "If you can do it all, why wouldn’t you?"