Watch Out, Spotify! France-Based Music Streamer Deezer Arrives in U.S.
"We don't believe in the one-size-fits-all approach that's currently seen in the U.S. market," says chief international officer Gerrit Schumann about what sets the streaming service apart from its stateside competitors.
The streaming music market just got even more crowded. On July 19, Paris-based Deezer launched its service direct to customers in the U.S. after initial stateside offerings via partnerships with Cricket Wireless as well as Sonos and Bose home audio systems.
Already available in more than 180 countries, Deezer, which can be downloaded from the iOS, Google Play and Windows stores, boasts the world's largest on-demand streaming music catalog with more than 40 million songs. That's about 25 percent more than Spotify and Apple Music, though both rivals have more total paying subscribers (30 million and 13 million, respectively).
By contrast, Deezer has 3 million paid subs (it costs $9.99 a month), but the company is confident its service offers more customization for its users. "We don't believe in the one-size-fits-all approach that's currently seen in the U.S. market," chief international officer Gerrit Schumann tells THR. "Deezer's vision is to show music lovers they have a music streaming service that has been customized specifically for each individual user."
The company accomplishes this via Flow, its signature feature that delivers a personalized soundtrack with one click, based on algorithms that analyze a user's library and listening history. In addition, Deezer has more than 50 music editors worldwide who personally curate playlists for subscribers and offer a strong editorial presence with more than 40,000 articles and podcasts on the platform. Says Schumann, "It's like having a radio station designed for you, wherever you go."
This story first appeared in the Aug. 5 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.