Andy Cohen to Film a Week of 'Watch What Happens Live' at SXSW

2012-18 FEA Reality Andy Cohen P

Late in 2011, Bravo announced that "Real Housewives" guru Andy Cohen -- the network's former executive vp programming and a THR Reality Power List mainstay -- would be upping his popular late-night interactive "Watch What Happens Live!" to five nights a week.

The Bravo series will film five episodes from Austin at the SXSW Interactive Festival in March.

Bravo Network’s late-night talk show Watch What Happens Live will travel to Texas in March for a week of shows coinciding with the 20th annual SXSW (South by Southwest) Interactive Festival.

Watch What Happens Live host Andy Cohen will film five episodes of the series from Austin, Texas, starting the week of March 10.

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“I fell in love with SXSW and Austin while on a panel last year,” Cohen said. “This festival is the perfect match for our highly interactive show, and I can’t wait to welcome Bravolebrities, stars and Texas legends to our Austin clubhouse.”

Watch What Happens Live was launched as a Web series in 2007. Two years later, the show was added to Bravo’s late-night programming schedule, and it continues to boast one of cable's most digitally engaged audiences, according to the network. Fans interact with Cohen through his Twitter, @BravoAndy, and their questions are often featured on the show.

According to the festival’s website, SXSW Interactive is “an incubator of cutting-edge technologies and digital creativity. The event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.”

The SXSW Interactive Festival will take place March 8-12 in Austin.