WB adds fare to list at U.K.'s Virgin Media


LONDON -- Warner Bros. has joined Buena Vista, Alliance Atlantis and Channel 4 by signing a major program-supply deal with cable-based digital broadband service Virgin Media for on-demand rights to shows that include "Nip/Tuck," "The West Wing," "The O.C." and "Friends."

Under the terms of the deal, Warner Bros. will license more than 500 episodes of top-rated drama and comedy series to the more than 3 million cable homes operated by Virgin Media.

The content will be available via Virgin Central, Virgin's on-demand television channel. The provision also will allow for high-definition programs in the future.

"This is a huge deal, and our customers have a feast of entertainment to look forward to," Virgin Media president and CEO Steve Burch said. "The agreement will add hundreds of hours of must-see shows to our on-demand library, which customers can easily access and control at any time of day or night."

Josh Berger, president and managing director at Warner Bros. Entertainment U.K., said: "Virgin Media provides another platform that allows customers to conveniently view our television shows whenever they want and however they want, and we are looking forward to working with Virgin as their service evolves further."