WB imaging arm, Prasad tout alliance


NEW DELHI -- Warner Bros. Motion Picture Imaging announced late Friday a strategic alliance with India's largest postproduction services provider, Chennai-based Prasad Corp. Ltd., to restore such films as John Ford's 1962 classic "How the West Was Won."

The alliance, for which no financial terms were released, "will first see a technology and project transfer between both partners starting with film restoration and soon include special effects and other post services," Mohan Krishnan, Prasad's corporate communications head, said.

The alliance will allow both companies to bring their combined skills and strengths in digital postproduction and film restoration to clients in Hollywood, India and around the world.

"We have an extensive set of tools for postproduction and restoration that we can apply to our various project and the Prasad facility can handle standard def, 2K and 4K and shares our own commitment to excellence," Chuck Dages Warner Bros. technical operations executive vice president for emerging technology, said. "The time difference between the two companies will allow us to work on projects 24 hours a day."

Prasad Corp. managing director Sai Prasad added, "We are excited about this strategic alliance with Warner Bros. as this is going to enable us to share their considerable knowledge and experience from the global market. This will enable us to add considerable value to both Indian and international projects and most importantly, Hollywood projects."

Prasad Corp. is a member of the 50-year-old Prasad Group and is the largest postproduction services provider in India.

Its domestic film restoration projects include the 1956 Bollywood classic "Naya Daur" (New Era) that was colorized and rereleased in August.