The WB Net returns online

Will stream free episodes of shows

Warner Bros. Television Group plans to resurrect WB Network in the form of a new Web site. On the site, whose working title is, users will be able to catch free streaming episodes of all WB-produced series airing on the net during its 1995-2006 run, including "Gilmore Girls," "Everwood" and "What I Like About You."

It was not immediately known whether WB shows produced by outside studios — among them, "Buffy the Vampire Slayer," "Felicity" and "Dawson's Creek" — would be featured, or whether current Warner Bros. series airing on WB successor the CW, like "Gossip Girl," would appear on the site. Sources told Mediaweek that will be ad-supported and that in addition to offering past WB series, the site will feature new short series and vignettes targeting the old WB audience, primarily women 12-34.

Each episode will reportedly run five minutes, with 10 installments slated. will have a beta launch next month, with a major rollout planned for the fall. One source called Warner Bros.' version of Hulu, the joint NBC Universal/News Corp. online venture offering premium video content from both companies and others.

"We're in the process of developing several Warner Bros.-branded Web destinations and will announce all the details in the coming weeks," Warner Bros. TV Group said in a statement, stopping short of confirming specifics.

The WB and UPN networks merged to form the CW in the 2006-07 TV season, but several WB shows that moved over to the new CW lost audience.

John Consoli is a senior editor at Mediaweek.