WBTV has 'News' for Bud.tv


Studio 2.0, Warner Bros. Television Group's digital-media production group, will launch its debut series, "Hardly News," on Feb. 5 on Bud.tv, the studio said Monday.

The weekly series, a news game with a humorous bent featuring about 10 minutes of trivia questions about pop culture and current events, will premiere next month along with the launch of Bud.tv. Both ventures were announced in September.

"Anheuser-Busch was the first we pitched the game to," said Rich Rosenthal, senior vp creative affairs and production at Studio 2.0, who said he approached the company with the project about six weeks ago. "I thought the content was perfect for their consumer."

Rosenthal said Studio 2.0 has a dozen other projects in production in different formats, including documentary, horror, reality and animated. He would not reveal details of the projects but said another comedic game show for Bud.TV is in the works and that he is open to working with other marketing Web sites as well as more traditional digital-media outlets.

"We've really seen great demand from advertisers," he said. "We're happy to work with any advertiser in any way they see fit. The distribution and how the process works will vary from project to project."

Bud.TV will feature 24-hour programming on seven channels in categories including sports, comedy, news and short films. Content will be available on the site in full-screen DVD quality.

"Bud.TV has the opportunity to be a part of setting the new standard for original programming delivered via the Web," said Tony Ponturo, vp global media and sports marketing at Anheuser-Busch. "The humorous and interactive format of 'Hardly News' makes it a perfect for Bud.TV."