Web radio listening up 26%


Time spent listening to online music radio grew 26% in 2007, with the segment logging 4.85 billion listening hours, according to a new report.

AccuStream iMedia Research said total listening hours averaged 404.2 million a month last year. That includes time spent on subscription music services Napster, Yahoo Music and Rhapsody.

AOL's Shoutcast was the top radio destination with 48.4% of the listening audience, followed by Clear Channel Online, Yahoo Music, AOL Radio Networks and Pandora.

Internet music radio ad billings for audio ads more than tripled in 2007 to $80 million. The segment generated an additional $12 million-$15 million from video ads.

The report, "Net Music Radio 2007-2010: Listening Hour Analysis by Site and Brand," predicts that the segment could grow to $525 million in annual revenue once it fully matures.

The report also found that online radio visibility has improved partly based on online efforts by traditional radio companies Clear Channel and Citadel Broadcasting.

Jennifer Netherby is a contributor to Billboard.