Weekend Box Office: 'Dog's Purpose' Loses to 'Split'; Matthew McConaughey's 'Gold' Bombs

A Dog’s Purpose_Still_8- Publicity - H 2017
Courtesy of Universal Studios

The movie became engulfed in controversy after a video emerged of a dog purportedly in distress on set; elsewhere 'Hidden Figures' and 'La La Land' see a boost following top Oscar nominations as both prepare to cross the $100 million mark in North America.

Lasse Hallstrom's A Dog's Purpose is doing less business than expected at North American box office following a controversial video showing a dog in distress on the set of the film.

Dog's Purpose grossed $5.3 million Friday from 3,058 theaters for a projected $19 million debut, behind M. Nigh Shyamalan's sleeper hit Split, which earned $7.9 million on its second Friday for an estimated weekend haul of $25 million-$26 million. The movie is another victory for Blumhouse and Universal.

Also released by Universal, Amblin Entertainment and Walden Media's Dog's Purpose had been tracking to open in the $24 million range before PETA has called for a boycott of the movie after TMZ published the leaked video. The filmmakers and production companies, along with producer Gavin Polone, have said the video was highly edited and dispute allegations of abuse.

Dog's Purpose, sporting a kid friendly PG film, earned an A CinemaScore and follows a dog who is reincarnated again and again.

A number of films scoring top Oscar nominations on Jan. 24 are seeing a boost at the box office, led by best picture contenders Hidden Figures and La La Land, both of which will jump the $100 million mark in North America this weekend.

Hidden Figures, from Fox 2000 and Chernin Entertainment, looks to place No. 3 in its sixth weekend with $13 million-$14 million from 3,351 theaters for the weekend.

Sony and Screen Gems' Resident Evil: The Final Chapter follows at No. 4 with a projected debut of $13 million from 3,104 theaters. The sixth installment grossed roughly $5 million Friday, and earned a B CinemaScore.

Final Chapter expects to do the majority of its business overseas, where it has already grossed $35 million in Japan and expects to finish the weekend with a foreign tally of $75 million.

Rounding out the top five, La La Land is making its biggest push after nabbing a record-tying 14 Oscar nominations. Expanding from roughly 1,800 screens into more than 3,000, the Lionsgate musical is projected to gross $12 million for the weekend. It will jump the $100 million mark in North America on Saturday and the $200 million mark globally on Sunday.

Matthew McConaughey's new film, Gold, may only come in No. 10. The indie film, released by The Weinstein Co., in the U.S. is expected to gross $3 million-$4 million from roughly 2,106 theaters, marking what could be a career worst for the actor.

Directed by Stephen Gaghan, Gold is based on the true story of a mining scandal when a massive deposit of gold was found in Indonesia. Edgar Ramirez, Bryce Dallas Howard, Corey Stoll, Toby Kebbell and Craig T. Nelson co-star. It was originally set to open nationwide on Christmas Day but was pushed back.

Jan. 27, 12:45 p.m. Updated with revised weekend estimates.

Jan. 28, 7:30 a.m. Updated with Friday numbers and revised weekend estimates.