The Weeknd's Second Collection With H&M Is Here
It includes a moody campaign too.
For Grammy-winning singer Abel Tesfaye (aka The Weeknd), the parallels between music and fashion are constantly in motion.
"Music is my life, so I don't see any real difference between what I wear onstage and when I'm offstage," the 27-year-old Toronto native tells us. "For me, performing is not about costume changes. It's about being true to myself and feeling the connection with the crowd."
For Tesfaye, this means the same sweats and hoodies he rocks onstage is what he dons off duty. "I guess that's why this collection has connected so well with my fans, because I can relate to them, and they can relate to me and what I wear."
That's why it's no surprise that for his second collaboration with Swedish fast-fashion brand H&M, The Weeknd is sporting plenty of his favorite menswear staples in the fall 2017 campaign.
The 18-piece "Selected by the Weeknd" capsule collection, which drops in stores on Sept. 28, sees the "I Feel It Coming" hit maker effortlessly mixing pieces in the Gregory Harris-lensed visuals — from his maroon baseball jacket with a black roaring tiger head and snake motif embroidered on the back ($59.99) paired with a classic white T-shirt and black slim-fit jeans to his XO-themed black cotton hoodie with white detailing paired with slightly distressed black denim.
This article first appeared on Billboard.com.