Who Pays What Internationally

Compared with the $4.4 billion NBC shelled out for the 2014-2020 Games, international rights for the London Olympics are a bargain.

Australia: Free-to-air broadcaster the Nine Network and pay network Foxtel jointly won Australian broadcast, pay TV, Internet and mobile rights for the 2010 Vancouver and 2012 London Games with a bid reportedly worth $127 million. For sports-mad Australians, Foxtel will provide the largest amount of coverage for the Olympics ever in this market.

Brazil: Record Network -- the second-largest broadcaster in Brazil -- beat rival mogul Globo with an estimated $50 billion bid. Record is owned by tycoon Edir Macedo Bezerra, a Pentecostal minister who founded the Universal Church of the Kingdom of God, Brazil's most powerful evangelical church.  

Japan: The Japan Consortium, an association of pubcaster NHK and the National Association of Commercial Broadcasters, paid $310.8 million for Japanese broadcast rights for the Vancouver and London Games combined. NHK also is teaming up with the BBC to provide Super Hi-Vision coverage that is 16 times the quality of current high-definition TV. This will be for public viewings -- virtually no one has TVs yet that can handle it.

Latin America: Grupo Albavision paid $2.25 million for its debut bragging rights across 10 Latin American countries, having cut its teeth on broadcasting the inaugural Summer Youth Olympic Games last year in Singapore. Albavision CEO Angel Gonzalez said he was "very happy" to have won the free-to-air rights for Bolivia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Paraguay and Uruguay.

United Kingdom: The BBC may have sacrificed its exclusive rights to Formula 1 Motor racing because of spending cuts, but the pubcaster is pulling out all the stops for its London Olympics coverage. With rights costing a modest $70 million to $80 million, according to reports, the BBC's head of sport Roger Mosey is expecting "75 percent to 80 percent [of the U.K.]" to tune in. Coverage will be on BBC1 and BBC2 as well as 24 Internet and interactive channels.