Why Is Stefano Gabbana Perpetuating the Dolce & Gabbana x Supreme Rumors?

Stefano Gabbana and Domenico Dolce - Manus x Machina 2016 -Getty-H 2017

The man has a knack for stirring up drama on social media.

Is Dolce & Gabbana the latest brand to team up with street/skatewear giant Supreme on a provocative collaboration? 

Stefano Gabbana seems to be hinting as much. Though nothing has been confirmed through Dolce & Gabbana's own social media channels, and the brand itself has not responded to The Hollywood Reporter's inquiry on the matter, the designer began reposting Instagrams from Supreme fan sites on his personal account, further fueling the DG x Supreme rumors. According to one of the accounts re-'grammed by Gabbana, the collab would drop as early as this fall.

From the perspective of the Italian fashion house, the move makes sense. When it comes to embracing millennials, Dolce & Gabbana has pulled out all the stops, from hiring a cast of "DG Millennials" (who, for the record, barely make the millennial age range cut off, and likely have more in common with Gen Z) who were glorified with their very own #DGMillennial campaigns and coffee table books, to sending purse-carrying drones down the runway for the fall 2018 fashion show. Because millennials love drones, right? 


A post shared by stefanogabbana (@stefanogabbana) on

Other things millennials love: streetwear. Specifically, the creme de la creme of streetwear, Supreme. And if the highly buzzed-about menswear collaboration between the New York-based brand and Louis Vuitton is any indication, where Supreme goes, the hypebeasts will follow. 

But the question we find ourselves asking is, why would Supreme partner with Dolce & Gabbana? Supreme has yet to pull a Delta (that is, take a public stance on a controversial issue) but has projected a more subtle progressive message through its diverse casting and associations with skate culture.

Dolce & Gabbana, on the other hand, has found itself in hot water on a number of political issues. There were Domenico Dolce's incendiary comments about gay couples who choose to become parents, which was part of a larger conversation during which he also referred to children born through IVF treatments as "synthetic." He later apologized for the statement, but several stars, including Elton John and Ryan Murphy, boycotted the brand over it.

In recent months, the designers also caught flak for their support of first lady Melania Trump, who wore a Dolce & Gabbana jacket in her official White House portrait, as well as for designing sneakers with the words "Thin & Gorgeous" stenciled on the side, which aroused anger in shoppers who perceived the style as glorifying thinness over health. Gabbana himself is notorious for sparring with followers in the comments section of his Instagrams; after the sneaker controversy, he replied to a concerned fan, "darling you prefer to be fat and full of cholesterol ??? I think u have a problem."

Though the brand is still worn with some frequency on Hollywood red carpets, there have been whispers among stylists and other image makers about shying away from the Italian house in light of the controversial views of its founders.  

Supreme — a serial collaborator — has had its fair share of head-scratching partners in the past, including the MTA. And, of course, there was also that time they sold a branded brick. 

For now, the collaboration is but a rumor, so we'll have to wait to find out if the millennials fall into a DG x Supreme trap.