Why Jeff Robinov Might Make Sense for Fox (Analysis)

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Jeff Robinov

The ousted Warner Bros. film chief has limited options as the studio's botched executive shuffle signals challenges ahead.

The departure of film studio chief Jeff Robinov from Warner Bros. has been like a slow-motion car wreck -- perhaps the most spectacular and in some ways strangest Hollywood wipeout in years.

Everyone has gotten hurt. To a big swath of the Hollywood community, Warners appears irrational, upending years of stability by ushering out its successful heads of film and television -- Robinov and Bruce Rosenblum -- within six months of naming home entertainment chief Kevin Tsujihara the new CEO. (Tsujihara, cited for his background in new technology, was the only candidate to lead the studio without experience in creating content.)

Meanwhile, it appears that Robinov made sure his once-strong relationship with Tsujihara was thoroughly poisoned before stalking off the job and leaking his decision to depart. “I don’t know what he’s doing,” says a top executive at a rival studio. “If you want to work for one of these companies, you can’t look like you’re off-center in the way you handle it all.”

STORY: It's Official: Jeff Robinov Out at Warner Bros.

The question is whether the strengths that Robinov demonstrated as head of the industry’s most prolific film studio -- despite a few flops this winter, he's riding the success of Man of Steel and The Great Gatsby -- outweigh his reputation for being difficult and quirky as he seeks another high-level executive job. There seems to be only one top studio job potentially available to him: Fox is said to be looking for a creative partner for its film chief Jim Gianopulos. Sources say there has been no formal negotiation between Fox and Robinov, but the door seems to be ajar.

Raising outside financing, possibly with a filmmaker, could be another option, as could creating a financier-production venture similar to Thomas Tull's Legendary Pictures, which co-financed many Warner pictures under Robinov. Legendary is currently weighing whether to leave Warner Bros. for another studio -- likely Universal.  

While many blame Warners for mishandling the situation, Robinov also has been widely perceived as throwing a protracted tantrum that came to a climax on Thursday when blogger Nikki Finke reported that the exec -- who had been absent from the office all week -- had decided to leave. Given the sympathetic spin of the Finke story, a number of top industry observers inferred that the leak came from Robinov or publicist Kelly Bush, a paid consultant for Warners who is said to be dedicated mostly to Robinov and was referred to in a 2011 New York Times article as "The Nikki Whisperer."

(When asked whether Warners brass had reservations about their association with a consultant who might have contributed to the trashing of Tsujihara, a studio rep says, “We have worked closely with Kelly Bush for several years and found her to be highly professional. We have no knowledge or belief that she participated in this matter.” Bush says she had nothing to do with the media surrounding Robinov's departure. "I referred every press inquiry directly to the studio without comment and nothing more," Bush says. "The suggestion of impropriety on my part is not only factually inaccurate but also offensive, given the potential conflicts of interest and my longstanding ethical reputation in the industry.”)

PHOTOS: Photos From the Warner Bros. Lot

Fox, at a glance, would seem an unlikely fit for Robinov. But the studio has been trying to move past a reputation for thrift and middle-brow fare (with some very notable exceptions, such as James Cameron’s Titanic and Avatar, and Ang Lee’s The Life of Pi). Robinov could bring access to material and talent -- filmmakers from Christopher Nolan to Ben Affleck and Baz Luhrmann -- that might not otherwise see Fox as a top choice. And ever since the company dispatched studio co-chairman Tom Rothman last September, there has been an expectation that Gianopulos would bring in a creative partner.

On the other hand, having been through a strained relationship with the micromanaging Rothman, Gianopulos might not choose to bring another potentially difficult executive in to take his place. But a source familiar with the situation notes that Gianopulos prides himself on his ability to manage relationships with potentially challenging talent, such as Cameron, that he believes can pay off.

Meanwhile, a number of industry observers are predicting challenges ahead for Warners. Tsuijhara might, as some suspect, be taking his cues from Time Warner CEO Jeff Bewkes, but he has now been left with a destabilized studio. While the new leadership includes marketing chief Sue Kroll, film executive Greg Silverman and New Line chief Toby Emmerich -- all reporting to Tsujihara, as does distribution chief Dan Fellman (his likely successor, Veronika Kwan Vandenberg, reports to Kroll for now) -- there is considerable skepticism in the industry about such an arrangement.

At the same time, Warners will soon learn whether Legendary's Tull will choose to re-up his financing-production arrangement at the studio or go elsewhere. Tull and Robinov had a strained relationship, leading some to suspect that Robinov's exit might be a sign that Legendary will stay. But Tull's hiring earlier this month of Rosenblum to run an expanded TV and digital media unit suggests Legendary might be prepping for a departure. A key test of the WB-Legendary relationship will come on July 12 with Pacific Rim, a $180 million action fantasy for which Legendary is picking up 75 percent of the cost. Tull said last week that he would make a decision within 60 days.

As is now well established in the narrative, Bewkes set the destructive chain of events in motion with his notorious bake-off for the top job at the studio, pitting Rosenblum and Tsujihara and, technically, Robinov against one another. (Few saw Robinov as genuinely in contention.) What’s not clear is whether Bewkes or Tsujihara could have placated Robinov with a bit of management finesse once he was passed over. But that question seems to be moot, since they appear to have made no real effort.

“It’s crazy to me,” says one industry executive in a typical remark. “[Robinov] is really good at his job.” Yes, this source continues, everyone is replaceable. “But it’s the pain of five to ten years of finding a new equilibrium. It can kill you.”

Email: Kim.Masters@thr.com

Twitter: @KimMasters