WMA, Edison network with young males


WMA is backing a new online ad network targeting a young male demographic.

Launched by the agency and Edison Ventures, Games Media Properties will host a new vertical ad program, Giant Realm, to offer major brands a one-stop shop for reaching 16- to 34-year-old male fans of video games, e-sports, anime and indie music.

The Giant Realm content sites consist of a dozen category-leading online destinations, including "GameRiot," "SpawnPoint," "Myndflame" and "ModDb," that combined have 5 million visitors each month.

"There is a significant audience of men 16-34 who do not show up in mainstream online media outlets," Games Media CEO James Green said. "Just like their mainstream counterparts, these guys socialize and share opinions with each other through enthusiast sites and online communities."

In addition to the ad network, Games Media also is launching GiantRealm.com, which will combine content generated by their partner sites with the goal of becoming a destination site for young male influencers.