WME Signs College Football Podcast 'The Solid Verbal'

LSU 2020 National Champion College Football The Solid Verbal Podcast
Getty; WME

The agency will team with show hosts Ty Hildenbrandt and Dan Rubenstein to develop new business.

Indie college football podcast The Solid Verbal is adding to its offense.

The sports and lifestyle show, which boasts over 10 million downloads over its decade-plus run, has signed with WME, The Hollywood Reporter has learned.

The agency will work with hosts Ty Hildenbrandt and Dan Rubenstein to increase digital distribution and look for TV, touring and merchandising opportunities for the year-round podcast.

The Solid Verbal was launched in August 2008 and initially garnered "just 30 listeners in our first month," the duo recounted in a five-year anniversary note. They came up with the idea for the show when Hildenbrandt was writing the "Quick Slants" column and Rubenstein hosted "SI Tour Guy" videos for Sports Illustrated.

In 2011, it became part of the podcast launch slate for Bill Simmons' now-defunct ESPN literary sports site Grantland, and added a video show a year later on Vox Media's sports site SB Nation. In recent years, The Solid Verbal has toured the country with ticketed live shows, including in Dallas and Washington, D.C., in 2019.

The Solid Verbal currently has an advertising sales pact with the podcast network Wondery. It continues to be managed by Amplify Management in New York City.

The signing marks the latest for WME's expanding podcast roster, which includes Crooked Media and Malcolm Gladwell's collective along with recent additions Meet Cute, Throwing Fits and Anna Sale (host of WNYC's Death, Sex & Money).