WME Signs Slew of YouTube Stars, Including Lohanthony, Bart Baker (Exclusive)
The agency has added seven digital personalities to its roster, including Latin American talents German Garmendia and Camila Coelho.
WME is bulking up its roster of digital clients with a slew of signings that include comedian Bart Baker, Chilean YouTuber German Garmendia and teen sensation Anthony Quintal, aka Lohanthony, The Hollywood Reporter has learned exclusively.
Baker, who is best known for his music video parodies, has been active on YouTube since 2009 but broke out with his take on Miley Cyrus' "Wrecking Ball" in 2013. To date, the video has generated more than 63 million views and propelled Baker's subscriber base above 5 million. The comedian also operates a second channel featuring celebrity impressions, vlogs and other videos. He hosts a web clip show called CrashPad that streams on Maker.TV. He is repped by 26MGMT and Hansen Jacobson.
Garmendia, known by his YouTube name HolaSoyGerman, is the second-most-subscribed YouTuber behind PewDiePie, with more than 21 million subscribers. The Spanish-speaking comedian, best known for his digital sketches, won "Icon of the Year" at MTV Latin America's 2014 Millennial Awards and is looking to cross over to the U.S. audience. He is managed by Leo Crovi.
Fifteen-year-old vlogger Quintal burst onto the YouTube scene in 2012 with the video "Calling All the Basic Bitches," which has more than 2 million views. He now has nearly 1.5 million subscribers who follow his videos about celebrities and pop culture. He is repped by his mother, Monica Quintal, Fullscreen and Morris Yorn.
WME also has signed:
Camila Coelho, a Brazilian makeup artist who offers product advice and tutorials. Her Portuguese-language YouTube channel has more than 1.8 million subscribers while her English-language channel, launched in 2013, has more than 740,000 subscribers. Coelho has collaborated with brands such as Smashbox Cosmetics and L'Oreal. She was named one of Forbes Brazil's 30 Under 30 and has been featured on the covers of the Brazilian editions of Glamour, Women's Health and InStyle.
Laci Green, a public sex educator and vlogger known for sex education show Sex+!, which currently reaches an audience of more than 5 million each month. In October she helped MTV launch its original YouTube programming with the weekly webseries Braless, which examines issues of gender and sexuality in pop culture.
Jordan Maron, a gamer who goes by the YouTube handle CaptainSparklez. Maron, who has more than 8 million subscribers, often broadcasts himself playing Minecraft and also constructs parodies of songs including Usher's "DJ Got Us Fallin' in Love" (153.5 million views), Taio Cruz's "Dynamite" (92.7 million) and PSY's "Gangnam Style" (11.8 million). He is managed by Atomic Partners.
Filmmaker Derek Muller, whose science-themed YouTube channel Veritasium has more than 2 million subscribers. The Australian-Canadian has also served as a science reporter on the Australian TV series Catalyst.
WME already reps digital stars such as Felicia Day, comedian Grace Helbig and Viners Nash Grier and Cameron Dallas.