WME's Head of Digital to Leave Agency

Dan Porter - H 2014
Courtesy of WME

Dan Porter - H 2014

Dan Porter will focus full-time on Overtime, a sports app he launched with early backing from WME.

Dan Porter, who has run digital for the agency since 2013, is stepping down to work full time on a new sports app he created and that WME has invested in, The Hollywood Reporter has confirmed. 

Porter, formerly the CEO of mobile gaming company OMGPOP, joined WME to lead its push into the digital space.

The longtime entrepreneur sold DrawSomething developer OMGPOP to Zynga in 2012 and has continued to launch new products, including Tally, a WME-backed app for curated newsfeed around specific topics that is no longer in operation, and now Overtime, a one-year-old app for sports fans to share content. 

Over the last few years, the agency has pushed headfirst into digital, launching over-the-top service Made 2 Measure and establishing its ELeague e-sports league with Turner. The rest of WME’s digital leadership stays intact as Porter departs. Partner Chris Jacquemin continues to oversee digital talent and content, and Beth Ferreira continues to back startups via WME Ventures, the fund that the agency raised last year to formalize its investment strategy. 

Porter’s last day is Nov. 30. Deadline first reported on his departure.