Wolfe going format fishing for RDF USA


In a sign of the growing importance of foreign TV formats in the U.S., RDF USA has promoted Karrie Wolfe to senior vp scripted and unscripted programming.

Wolfe's sole responsibility will be finding formats around the world and bringing them in to be produced by RDF USA on the reality side and by its arm Pangea on the scripted side.

"We found that last year, 22 international formats were in development at the broadcast networks alone," Wolfe said. "This year, we find that the networks come to us requesting international formats. It's only getting hotter."

The broadcast networks also have widened their search beyond the U.K., which has been their traditional source of formats, Wolfe said.

Indeed, among the dozen or so scripted pilots picked up by the broadcast networks so far that are based on international formats, there are shows hailing from Israel and Australia.

"My goal is to expand the format search to include markets that have previously been untapped," Wolfe said.

Wolfe recently shepherded Pangea's "Ny-Lon," a U.K. format that CBS picked up to pilot. She also is developing Red Prods.' "Good Housekeeping Guide" and Touchpaper's "Sold" for CBS. On the unscripted side, she had a hand in setting up RDF USA's "How to Look Good Naked," based on a format from U.K. producer Maverick Television, at Lifetime.

"Karrie has the perfect combination to bring international properties to the American market — a keen eye for a good story and a great track record for selling formats," said Chris Coelen, CEO of RDF USA and Pangea.

Other scripted pilot pickups Wolfe has developed include VH1's sketch comedy "Star Stories" and Spike TV's "Peep Show," which is based on the award-winning British comedy series. Additionally, she helped broker the deal for the British drama "Meadowlands" to air on Showtime.