Women’s Digital Media Firm DECA Inks Deal With Time Lifestyle Group

Michael Wayne Headshot - P 2011

Michael Wayne Headshot - P 2011

Under the partnership, content from brands including MyRecipes, Cooking Light and Real Simple will be distributed on Her Channel in the new syndication pact.

Time Inc.’s Lifestyle Group, comprised of Real Simple, This Old House and MyRecipes.com, has inked a partnership with women’s digital media company DECA to provide content to the firm’s Her Channel online video syndication network.

Under the deal, Time Inc. and Her Channel will each pocket a third of the advertising revenue, with editorial sites taking the remaining 33 percent.
"We're always looking for innovative ways to reach new consumers and are looking forward to distributing our smart, how-to videos through our syndication partnership with Her Channel," Time Inc. Lifestyle Digital GM Tina Imm said.
Syndication partners for Her Channel, which reaches a monthly audience of more than 35 million women, include ABC, BurstMedia, BlogHer and Yahoo, among others.

"Now that Her Channel reaches over 35 million women monthly, our syndication platform is an invaluable resource for premium content owners, quality women's sites and brand advertisers looking to reach women through video,” DECA CEO Michael Wayne said. “We are thrilled to have Time Inc. content on the Her Channel platform. Through our partnership, Her Channel will deliver outstanding lifestyle video content from premier brands like Cooking Light and Real Simple to millions of women online."

Launched this year, Her Channel partners with advertisers, content producers and women’s websites to bring together brand campaigns and online video programming for female audiences online.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit