Working Title launching TV division

Joint venture between Bevan, Fellner, NBC Uni Int'l

Tim Bevan and Eric Fellner's U.K.-based Working Title Films is launching a TV division.

The London-based unit, Working Title Television, is a joint venture between NBC Universal International, Bevan and Fellner.

Former NBC Uni exec Shelley McCrory has been named president of Working Title Television, reporting to Bevan and Fellner.

McCrory, who will be based in London and Los Angeles, will spearhead the development of comedy and drama properties for U.K. and U.S. broadcasters. WTTV's first project is dramedy pilot "Love Bites," which NBC greenlighted last month.

Created by "Sex and the City" alumna Cindy Chupack and to be directed by Marc Buckland, the pilot is exec produced by Chupack, Bevan, Fellner and McCrory.

Additionally, Juliette Howell has been appointed head of television (U.K.). Based in London and reporting to McCrory, she will oversee WTTV's U.K. production slate.

As part of the deal, NBCU will handle distribution for WTTV's shows in the U.S. and internationally.

NBC Universal subsidiary Working Title Film, which is behind such pics as "Love Actually," the "Bridget Jones" franchise and the upcoming "The Green Zone," has had the occasional TV project, but this marks the company's first full-fledged foray into the TV arena.

"We've had our sights set on television for some time because creating dramas, comedies and episodic programming for an international audience is an obvious extension of what we do," Bevan said.

Added Fellner, "Shelley's a great fit for us because she shares the same creative values and ambition as Tim and I."

McCrory, who joined NBC in 1992 as an assistant, spent 15 years at NBC Uni, most recently as senior vp comedy development at UMS predecessor NBC Universal TV Studios under then studio president Angela Bromstad. She oversaw the development of such series as "The Office" and "30 Rock."

Both left in 2007 as part of NBC Uni's restructuring under then new co-chairman Ben Silverman.

Bromstad, now president of primetime entertainment at NBC and UMS, called McCrory "one of the most talented executives I have worked with."

Howell previously served as executive producer in the BBC Drama commissioning group, overseeing a slate of films for BBC2. As drama commissioner and head of development for Film 4, her credits include "Slumdog Millionaire," "Enduring Love" and "Shameless."