Product rules

The U.K. government has called on broadcasters to "put forward a convincing case" if they want relaxed product placement rules, Culture Secretary Andy Burnham said in launching consultation on regulatory plans for product placement and VOD services. The proposals are part of a comprehensive consultation on how the U.K. should bring the European Union's Audio Visual Media Services Directive into force.

'Infernal' rights

Hong Kong production company Media Asia said Friday that it will retain rights to the "Infernal Affairs" trilogy previously licensed to collapsed distributor Tartan Films, which last month sold its catalog to Palisades Media. Los Angeles-based Palisades bought Tartan's 400-film catalog in early July as part of a drive into digital delivery.

Roman affair

The newly rechristened Rome Film Festival will dedicate three days to the discussion of piracy issues and authors' rights, festival organizers said. The sidebar is a first-time event for the 3-year-old festival, which is being re-cast with more of an Italian flavor, including a name change (from RomaCinemaFest) and a focus on the local industry.

Asian rapport

Singapore's three pay TV and telecom rivals have teamed with the country's monopoly free-TV network, MediaCorp, for a mobile TV trial set to begin with the Beijing Olympics. SingTel, StarHub and M1 said that the three-month consumer trial will offer six channels, including CNBC.