World Cup draws record ratings for Univision
Spanish-language network gets 5.4 million viewersUnivision said Sunday that its broadcast of the opening match of the soccer World Cup featuring Mexico against hosts South Africa brought in record ratings for a first-day game in the tournament, and its overall opening day coverage nearly doubled the average ratings for the 2006 Cup.
Citing Nielsen data, the Spanish-language network said it delivered an average of 4 million total viewers ages 2-plus for the opening day and 5.4 million for the first game. It said ESPN reached 2.6 million for the latter.
Univision also said it reached 3.2 million viewers among the key demo of adults 18 to 49. ESPN reached 1.6 million, it said.
Univision said its UnivisionFutbol.com's free live streaming offer also saw record results.