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LONDON — Celador Prods., the company behind such shows as "You Are What You Eat," quiz show "Perfect Strangers" and comedy entertainment show "Popcorn," has undergone a management buyout, managing director Danielle Lux announced Thursday. The buyout has the support of outgoing Celador chairman Paul Smith, who will remain a shareholder and have a nonexecutive role in the company. Financial details were not disclosed. The deal follows last year's sale by Celador parent Complete Communications Ltd. of hit format "Who Wants to Be a Millionaire" and distribution business Celador International to Dutch producer 2waytraffic.

'Housewives' rates

LONDON — Season 3 of "Desperate Housewives" opened Wednesday on Channel 4 as 3.6 million viewers tuned into the first episode of a two-hour double bill that kicked off at 9:30 p.m. The second hour attracted 2.8 million viewers. The audience was down slightly from last year's Season 2 launch, which drew 3.9 million viewers. "Housewives" is Channel 4's most expensive acquisition to date, reputedly costing more than £1 million ($1.9 million) per episode. Earlier in the evening, 7.1 million viewers tuned in the the 8 p.m. launch of "Celebrity Big Brother."

Arklay ascends

TORONTO — CTV Inc. on Thursday said it has promoted Jon Arklay to oversee strategic branding of the Canadian broadcaster's 21 TV stations and 15 cable channels. Arklay will serve as vp creative services and brand, developing and protecting CTV's brand as the network readies itself to air the 2010 Winter Olympics from Vancouver. Arklay most recently held the title of director of creative services, strategically branding the network's news services.
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