'The X Factor' Partners with Verizon Wireless


Fox's competition show and the wireless company created a new interactive app called "The Xtra Factor."

Fox's new reality singing-competition The X Factor launched Wednesday night to solid ratings.

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On Thursday, Verizon Wireless announced its partnership with the show (whose judging panel consists of Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger) as the "official wireless partner of The X Factor." 

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The combination presents a new, free app for Verizon customers' smartphones, tablets and mobile devices. The app, called The Xtra Factor, will deliver exclusive, behind-the-scenes live streaming video during the show, as well as pre and post-performance videos of the contestants, and tweeting capabiliities. 

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“I think it’s fantastic that Verizon is giving everyone a chance to watch what’s going on backstage onThe Xtra Factor App and to stay connected with the show and each other,” Cowell said in a statement.  “I’m looking forward to reading everyone’s comments!”

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The app is now available on both the Android Market and iTunes.