Xbox alive with 'Heroes'

Uni releases content based on show

Universal Studios Consumer Products Group has released content based on the NBC hit series "Heroes" on Xbox Live.

For the first time, fans of the series can customize their Xbox 360 experience with theme packs and gamer pictures downloaded from the Xbox Live Marketplace. Gamers will be able to decorate their Xbox Live portal with rendered paintings from the series as well as photos featuring "Heroes" characters as avatars.

" 'Heroes' has broken new ground in episodic storytelling and has resonated with an astonishingly broad audience, and certainly with the gamer community," said Bill Kispert, Universal Studios Digital Platforms Group vp and GM.

Despite the connection with gamers, the show has not been made available for digital distribution through the Xbox Live Marketplace. The only NBC series available on the popular service, which is second only to Apple Inc.'s iTunes, is "Studio 60 on the Sunset Strip."