XM, SEC sign broadcast and marketing pact


XM Satellite Radio announced Tuesday a five-year broadcast and marketing agreement with the Southeastern Conference for undisclosed terms. The deal makes XM the official satellite radio provider of SEC football, basketball and other sports. Coverage begins March 8 on XM with coverage of the SEC Men's Basketball Tournament.

"As the official satellite radio provider for the SEC, XM is extending its position as the leader in college sports on radio," said Eric Logan, executive vp of programming for XM.

Beginning Fall 2007, XM will air live broadcasts of football, basketball and other sports from the University of Arkansas, University of Georgia, University of Kentucky, Mississippi State University, University of Mississippi and University of Tennessee. The University of South Carolina will join the XM lineup in Fall 2008, followed by the University of Florida in Fall 2009.

In addition to play-by-play, XM will carry the SEC Football Championship, the SEC Men's Basketball Tournament, the SEC Women's Basketball Championship and other SEC sporting events.