Yahoo CEO Marissa Mayer Is Top-Earning Chief in New Media

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Yahoo's new CEO, a longtime Google exec, becomes one of Silicon Valley's most powerful female figures even as she faces big challenges in crafting a content strategy for the troubled web giant.

Meanwhile, Larry Page, Mayer's old boss at Google, ranks last with just $1 in pay.

Yahoo CEO Marissa Mayer's $36.6 million of compensation last year makes her the top-earning new-media chief executive, according to analysis from SNL Kagan.

In 2012, Mayer drew just $454,862 in base salary, but got an enormous $35 million in stock and option awards. SNL Kagan says she's on her way to earning $100 million within the first five years of her July 2012 hiring, especially with the company's stock price up from $15.65 on the day she was hired to nearly $26 today.

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"If Yahoo's overall valuation is any indication, Mayer seems to have more than earned her keep," writes SNL Kagan, pointing to aggressive M&A activity including the recent announcement of the $1.1 billion Tumblr acquisition.

Mayer's pay bested eBay's John Donahoe, the second-highest-paid new-media chief executive with $29.7 million, as well as Vistaprint's Robert Keane ($19 million), Expedia's Dara Khosrowshahi ($15.3 million) and Shutterfly's Jeffrey Housenbold ($13.3 million).

AOL's Timothy Armstrong ranked seventh with $12 million in total compensation for 2012, while Apple's Tim Cook made the top 25 with about $4.2 million in compensation.

Not in the top 25 were Facebook's Mark Zuckerberg and Amazon's Jeff Bezos -- as well as Google's Larry Page, who received just $1 last year.