Former Yahoo Exec to Lead Believe Entertainment's New Digital Studio (Exclusive)

'In the Booth'

Hunt has joined Believe as executive vp and head of development and will lead a new division dedicated to developing digital-first original series.

Digital producer Believe Entertainment Group has tapped a short-form veteran to lead a new studio division dedicated to producing digital-first original programming. 

Brian Hunt has joined the New York-based company as executive vp and head of development. The former head of development at Yahoo will spearhead Believe's push into original series and branded content for over-the-top and digital distribution. He will be based out of New York. 

Hunt joined Yahoo in 2007 as creative director and his role evolved to include oversight of development and original programming, during which time he oversaw launch of original programming in 2013 with projects including Ben Stiller-produced short-form hit Burning Love and Jack Black-produced Ghost Ghirls. He left Yahoo in October last year, a few months after the company unveiled plans to enter the longform scripted space with a resurrected Community and comedies from Paul Feig and Mike Tollin

"Brian has an incredible track record of delivering a great creative product and has tremendous sensibilities when it comes to knowing what content is going to resonate with specific audiences," Believe co-founders Dan Goodman and William H. Masterson III said in a joint statement. "And because he comes most recently from the media delivery side of the business, he also has a keen understanding of how distributors can leverage our content and build successful strategies."

The new studio that Hunt will oversee launches with eight partners, including Maker Studios, Mashable, Time Inc. and The Hollywood Reporter and sister publication Billboard. It will also create an animated series with Marriott International. Believe is expected to release more programming details soon. 

"Believe's business model has always been all-encompassing, including financing, developing, creating, selling, distributing and producing premium content," said Hunt. "I'm excited to help expand the business to leverage the company's expertise and capabilities in these areas toward direct partnerships with digital distributors and brands alike."

Believe, which secured an undisclosed amount of financing from U.K. broadcaster ITV last year, has previously produced projects including Xbox animated series The Lebrons, YouTube series In the Booth with Tiesto and game show Money Where Your Mouth Is with Jay Mohr, which streams on Hulu.