Younge named BBC chief creative officer

Peter Salmon moves to BBC's North of England production

LONDON -- The BBC has wooed Travel Channel president Patrick Younge to become its chief creative officer, overseeing the production of such brands as "Doctor Who," "Strictly Come Dancing" and "Top Gear."

Young replaces Peter Salmon, who recently moved to head the BBC's North of England production businesses.

Younge, a former BBC executive who joined Travel Channel in 2005, will bring a wealth of understanding of how audiences consume content across different platforms, according to BBC Vision director Jana Bennett, who said he was "a truly modern thinker" with an understanding of global audiences.

"He understands how audiences consume content across different platforms. He also brings with him exceptional leadership and management skills and an ability to spot and nurture both on and offscreen talent," Bennett said.

"His international experience will be invaluable as he looks to develop BBC Vision program brands in partnership with ... (BBC commercial arm) BBC Worldwide."

While running Cox Communications-owned Travel Channel, Younge is credited with turning around an underperforming network that now reaches 94 million homes, overseeing programming, production, development and multimedia operations.

He was previously BBC Sport head of programs and planning.