YouTube a boon for CBS


The eye network is drawing eyeballs on YouTube.

A month after launching its CBS Brand Channel on the site, clips from the network's daily stream of news, sports and entertainment have become some of YouTube's most widely viewed content.

The network said three of the top 25 most-viewed YouTube videos this month include clips from "NCIS," "Late Show With David Letterman" and "The Late Late Show With Craig Ferguson."

"What's most exciting here is the extent to which CBS is learning about its audience as never before," CBS Interactive president Quincy Smith said. "Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers."

CBS reports uploading more than 300 clips that have a total of 29.2 million views on the site, which averages 857,000 views per day since the CBS Channel launched Oct. 18.

The network also reports that ratings for its late-night programming, including "Letterman" and "Ferguson," have shown a notable increase, with viewership up 7% since the YouTube postings.

In October, YouTube and CBS Corp. launched the CBS Brand Channel as a central part of the content and advertising partnership between the companies.