YouTube Analytics Startup Tubular Labs Raises $11 Million

Tubular Labs counts AwesomenessTV, Maker Studios, Vice and Jamie Oliver as customers.

Tubular Labs has raised $11 million to expands its YouTube analytics software business. 

Canaan Partners led the round, which included participation from existing investors FirstMark Capital and Lerer Ventures. Canaan's general partner Warren Lee will join the Tubular board as part of the investment. 

"What attracted us to Tubular is the broad and loyal customer base that the company has built rapidly through referrals, and the richness of the insights provided through its Audience Graph technology," Lee said.

Tubular co-founder Allison Stern tells THR that the financing will help the startup expand its 21-person staff and broaden its scope to provide data solutions for online video outside the YouTube ecosystem. The company currently works with more than 2,000 online video publishers such as AwesomenessTV, Maker Studios, Vice, Seventeen Magazine and Jamie Oliver

Tubular also announced Tuesday the launch of Tubular Intelligence, an enterprise software service meant for large publishers and multichannel networks. 

"Tubular started off very focused on YouTube creators, so the first product we launched let you grow and engage your audience on YouTube," Stern said. "We started working with YouTube networks, media companies and brands, and we realized that people were interested in more than just their own channel. So we built Tubular Intelligence to capture all the content and conversations happening on YouTube today."

Tubular, led by CEO Rob Gabel, previously had raised $2.5 million from High Line Venture Partners and a number of angel investors that included Machinima co-founder Allen DeBevoise and former YouTube executive Dean Gilbert
Twitter: @NatJarv