YouTube creating telenovela channels
EmptyBUENOS AIRES -- Latino drama and intrigue is coming to a computer near you. Google-owned YouTube is teaming with Dori Media Group to make telenovelas available on the video-sharing behemoth.
It's a first-of-its-kind arrangement that reflects the growing global popularity of the primarily Spanish-language dramas, currently seen in some 60 countries around the world.
Israel-based Dori Media has been responsible for much of this expansion, sending the South American soap operas to countries in Asia, Europe and the Middle East.
YouTube will create three dedicated channels to the genre that will contain trailers, outtakes and interviews with the stars of such shows as "Rebelde Way" and "Sos Mi Vida."
The sites will be updated daily and, just like everything in the YouTube community, users can vote, share and comment on the content.
"By providing our content online, we are able to reach telenovela fans wherever they are, and promote our TV series to an even larger number of viewers, in particular to our significant teenage audience," Dori Media Group CEO Nadav Palti said.