YouTube Eyes Launch of Subscription Service for Movies in U.K.

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The Google site may start its offer in Europe where it faces less competition before bringing it to the U.S.

NEW YORK - Google's YouTube is looking to launch an unlimited subscription service for movies that is similar to Netflix’s streaming service and an offer, but is considering starting it in Europe, particularly the U.K., where it faces less competition, the New York Post reported Friday.

The Internet company, which has been in talks with Hollywood studios in recent months, would then bring the service to the U.S., the paper said, citing executives with knowledge of the plan. Amazon recently acquired U.K. streaming movie service LoveFilm.

"Google is going to be launching channels in Europe and will launch a subscription video-on-demand service," one Hollywood executive told the Post. "They are going to spend $100 million on content."

YouTube has faced hurdles in its talks with studios given its legal battle with Paramount parent Viacom and other studios’ concerns about piracy, the Post said. But it reported that Google may  share advertising revenue with content providers to entice them to partner with YouTube.