YouTube Greenlights Vox Entertainment Explainer Show (Exclusive)
The ad-supported original will poll the audience on the things that make them most curious or confused.
Vox Entertainment wants to answer the Internet's questions.
The studio arm of Vox Media is producing a new explainer show for YouTube that will seek to answer the questions posed by its audience. Currently unnamed, the show is set to premiere as an ad-supported original on Vox's YouTube channel in 2019.
In a new format for YouTube, the Vox series will feature a team of correspondents who ask their YouTube audience to weigh in on what makes them curious or confused. The correspondents will then seek to find the answers or debunk the misconceptions.
"Billions of people all over the world come to YouTube to seek information, discover new facts and engage with others, so we are thrilled to partner with Vox to combine each of these areas into one entertaining — and educational — new YouTube Original series," said YouTube global head of original content Susanne Daniels.
The new series expands on a growing slate of projects at Vox Entertainment. Earlier this year the publisher behind The Verge and Eater debuted weekly Netflix series Explained and PBS food and travel series No Passport Required.
"Each of Vox Entertainment's shows are inspired by great stories, next generation talent, and a deep curiosity about the world," said Vox Entertainment head Chad Mumm. "Vox's explanatory format has already been immensely popular on YouTube, with acclaimed series, a roster of talented creators and almost 5 million subscribers. We're thrilled to continue to push the boundaries of what the industry can expect from Vox Entertainment in terms of premium nonfiction programming."
The Vox show is one of several unscripted, ad-supported shows that YouTube has greenlighted over the last year. Other projects include Will Smith's recent The Jump special, a Priyanka Chopra-hosted series If I Could tell You Just One Thing and a LeBron James-produced basketball docuseries, Best Shot.