YouTube, Hearst-Argyle going local
EmptyGoogle Inc.'s YouTube said Monday that it will distribute local television programming from select Hearst-Argyle Television Inc.-owned stations in a revenue-sharing agreement, the first time the video-sharing site has paid for local TV content.
Under terms of the deal, YouTube will offer programming from stations in Boston, Pittsburgh, Baltimore, Sacramento, Calif., and Manchester, N.H. The channels will have news, weather, entertainment, local high school football and basketball content as well as original local programming.
"This deal fits perfectly within our overall digital strategy," said Terry Mackin, executive vp at Hearst-Argyle Television. "We have invested significant re-sources in our growing digital media efforts."
Hearst-Argyle is an investor in Internet Broadcasting Systems Inc., which publishes local TV news Web sites, including Hearst-Argyle stations. Last month, Internet Broadcasting signed a deal with Turner Broadcasting's CNN, which will bring CNN content to its sites and vice versa.
Hearst-Argyle owns 26 television stations and manages three others.