YouTube hoping to be life of party


YouTube is ringing in the New Year with online glimpses of famous revelers and parties from around the globe.

Through a collaboration with Warner Music Group and Chevrolet, the viral video site is streaming new video hourly from festivities featuring such celebrities and musical artists as the Goo Goo Dolls and My Chemical Romance.

"In 2006, we witnessed an influx of New Year's resolution and celebration video postings as the New Year began," said Jamie Byrne, director of advertising strategy at YouTube. "Thanks to support from our users, Chevrolet, and exclusive content from Warner Music Group artists, we will be able to offer a special venue for the community and the world to share their New Year's celebrations and begin a new tradition."

Special holiday sentiments from such YouTube-bred celebrities as Smosh and Terra Naomi along with messages from WMG artists including Death Cab for Cutie and James Blunt will be featured on YouTube's homepage. Music video, concert footage and live recorded songs also will be showcased.

The site also is encouraging users to upload their New Year's resolutions for the chance to be featured on its homepage alongside YouTube personalities and WMG artists.

In September, WMG announced a video distribution and revenue partnership with the site.

"This New Year's Eve bash with YouTube further redefines how our artists and fans are coming together around the world through platforms that are transforming all of our lives," said Dan Pelson, senior vp, global consumer marketing, WMG.