YouTube Star Deepica Mutyala Signs With WME (Exclusive)

Deepica Mutyala uploaded? Photo credit: Chris Olfers
Courtesy of Chris Olfers

The beauty influencer's 2015 YouTube video “How to Cover Dark Under Eye Circles" nabbed over 10 million views.

WME has signed up YouTube star and inclusive beauty expert Deepica Mutyala.

Mutyala launched and leads as CEO of the beauty brand Live Tinted, which focuses on diversity and representation in the beauty industry. She gained attention when her 2015 YouTube video tutorial “How to Cover Dark Under Eye Circles” went viral with 10 million views, which landed Mutyala on the TV talk show circuit.

Her signing with WME comes as Hollywood agencies with expanding digital talent departments continue to sign up online personalities beyond tradtional film and TV stars for new revenue streams.

While continuing to leverage her YouTube presence, Mutyala also launched Live Tinted, an online platform that brings attention to inclusive beauty for underrepresented communities. She followed that up with a Live Tinted makeup brand line.

Mutyala was named one of Entrepreneur’s 100 Powerful Women of 2020, as well as the “Shade Shifter” in Marie Claire’s annual list of 25 People Changing the Beauty Industry issue.

She continues to be managed by Digital Brand Architects.