YouTube Star iJustine Signs With UTA (Exclusive)
The agency will represent Justine Ezarik in all areas.
Justine Ezarik, better known by her online handle iJustine, has signed with UTA.
With nearly 3 million subscribers and more than 430 million video views across her five YouTube channels, Ezarik is one of the most-subscribed female personalities on YouTube. Her channels (iJustine, iJustinegaming, iJustineiphone, iJustinereviews and otheriJustine) are split between two multi-channel networks, the fashion- and beauty-focused Style Haul and the gaming-oriented Machinima.
Ezarik, who has more than 1.4 million Twitter followers, has been named “the most influential person online” by Fast Company and in 2012 was ranked No. 6 most influential personality by The Daily Beast’s Digital Power Index. Ezarik’s online popularity has led to brand ambassador deals with Mattel, Nikon, Ford, GE, Carl’s Jr., Gillette, Taco Bell, Doritos, Skittles, Sharpie and Microsoft.
Ezarik recently appeared in the international campaign for Call of Duty: Black Ops 2 and hosted the video game franchise’s 2012 Friday Night Fights and 2013 championship series. She voices the character “Passion Fruit” on the web series-turned-Cartoon Network show The Annoying Orange. Her other television appearances include hosting on Spike/GTTV, E! News and NBC and acting stints on The Vampire Diaries, Law & Order and Criminal Minds.
In addition to her new relationship with UTA, Ezarik has also recently signed with the management firm Addition Digital Strategies.