YouTube Taps Martin Kon as Strategy VP

Martin_Kon - YouTube Publicity-H 2019
Courtesy of YouTube

Kon joins the online video giant from Boston Consulting Group's technology, media and telecoms practice.

Google-owned YouTube has hired veteran management consultant Martin Kon as vp YouTube strategy to help drive the long-term direction for the online video giant for original programming and distribution.

Kon was most recently at the Boston Consulting Group, where he was a senior partner and managing director in the technology, media and telecoms practice.

Kon's appointment comes as YouTube, which launched a subscription streaming service in 2015 aimed at making it a destination for premium programming, is expected to scale back its scripted output beginning in 2020 as part of an ad-supported push.

With expertise in subscription media and streaming strategy and operations, Kon will also help YouTube adjust to changing trends in online video consumption. He will be based at the company's headquarters in San Bruno, California, and report to YouTube's chief business officer Robert Kyncl.

Over his 20 years as a management consultant prior to joining BCG in 2015, Kon advised streaming platforms, media groups, film and TV studios and distributors, broadcast and cable TV networks and phone and tech giants as they adjusted to new consumer markets, technologies and competition.